Before when I heard this term I thought:
- Oh another trend
- I know how to promote
- I don't need to launch
- I already know how to do that
- That's just for big companies
- I bet that has a hefty price tag
- I can do this alone
The class I'm in doesn't even get to the launch part until month three but I suppose the idea of it began stirring up my consciousness. Suddenly, as has been happening a lot recently, a realization dived into the forefront of my mind. "You don't launch you ejaculate." I stopped and pondered for a while, is that true? YES came back to me loud and clear.
I also realized I'm not alone, a lot of my clients suffer from premature ejaculation too. They spend a lot of time composing the perfect email and then proudly send it off into the webiverse and then...wait. Eventually becoming dispondent when noone responds or they don't get the response they had hoped for.
I am especially guilty because I have a lot of technical skills and can bang out a new workshop, podcast or group in a few minutes and have it up on the web. When I think of launch I think of a story unfolding, of anticipation and sharing, a big build up. In contrast my ejaculations seem quite sad. I have clear vision, strong strategies and take action but have been missing the boat, so to speak, on the launch. Look out, there is some champagne smashing on it way!
No comments:
Post a Comment